Hello, I’m Alice Raper, a retired personal stylist and image consultant with a passion for empowering women to dress confidently. Getting dressed should be a joy, yet many women over 40 find it challenging. Modern fashion often caters to the young, leaving us unsure of what suits our bodies and lifestyles.

That’s why I launched this blog—to demystify current fashion trends and help women embrace their unique style in midlife. What worked for us in our 30s may no longer resonate in our 40s and beyond. I offer practical tips and style advice tailored to the needs of women navigating midlife, ensuring you feel and look your best every day.

Through my years of experience in the fashion industry, I’ve witnessed firsthand the transformative power of dressing with confidence. It’s not just about following trends; it’s about understanding your body shape, preferences, and lifestyle to curate a wardrobe that reflects your authentic self.

On this blog, you’ll find a wealth of resources to inspire and guide you on your style journey. From tips on dressing for different body shapes to advice on building a versatile wardrobe, I’m here to support you every step of the way. Together, we’ll navigate the ever-changing landscape of fashion with ease and grace.

Whether you’re looking to refresh your wardrobe, experiment with new styles, or simply gain more confidence in your appearance, you’ve come to the right place. My goal is to empower you to embrace midlife with style and grace, knowing that you have the knowledge and tools to look and feel your best, no matter your age.

Join me on this journey as we celebrate the beauty of aging gracefully and confidently. Together, let’s redefine what it means to be stylish over 40 and embrace the endless possibilities that come with midlife. Here’s to dressing with confidence, flair, and a touch of timeless elegance—because age is just a number, but style is forever.